What’s Unique About This Episode…Our guest, Peter Aceto, is the President and CEO of Tangerine Bank. He was incredibly open about what it takes to foster genuine customer (or in their language, client) centricity in an organization. Not to give away the ending, but it’s not an easy thing to do (as you always hear me say, “If it was easy, more companies would be doing it.”). Peter shares insights into what it takes to actually walk the talk of customer experience, from design thinking, to his own level of accessibility within his organization, to how to create a culture that genuinely puts the client first. You’ll be glad you listened.More in this episode:* How Middle Managers Can Be Heard* The Business Case of Customer Experience* The Importance of Courageous Leadership* How Customer Experience isn’t just one initiative* Lots more!More About our Guest, Peter AcetoPeter Aceto is the President and Chief Executive Officer of Tangerine Bank. His career with Tangerine (formerly ING DIRECT) began in Canada close to 20 years ago as a founding member of its senior leadership team. Prior to his appointment as CEO in 2008, Peter held the posts of Chief Risk Officer, Chief of Staff and Chief Lending Officer at what was then ING DIRECT.Peter is a sought out public speaker, a social media leader and a frequent blogger. He is regularly profiled in The Globe and Mail, Harvard Business Review, Forbes and The Huffington Post among others. Peter is the author of the best selling leadership business book Weology.Peter’s Book, Weology, How Everybody Wins When We Comes Before MeSince our show is on Customer Experience, we didn’t touch on Peter’s book Weology, How Everybody Wins When We Comes Before Me, so I want to talk about it here. It’s a fantastic, plain language book that’s a must read for anyone interested in learning how genuinely innovative leadership can drive organizational results. Peter candidly shares his journey and lessons as helm of one of the world’s most innovative banks. Buy it here.How to Connect With PeterThe best way to reach Peter is to follow him on Twitter: @PeterAceto (let him know you heard him here!)Contacting me:Hey! Let me know you heard the show! You can reach the podcast on Twitter at @CustExpPodcast, or hit me up directly at @PatPerdue.Make someone’s customer experience, a GREAT customer experience.